Building Your Business Case
(Values and Voice)
The first two stages of the system concentrate on building the solid foundation on to which the vision can be implemented. Here we focus on creating the stakeholder map, and then we begin to understand your values and those of your stakeholders, and the different communication styles.
Why are values important?
Values are deeply held principles that people hold or adhere to when making decisions. Individuals express their values though their behaviours. Organisations express their values through their working culture.
In Corporate Culture and Performance, John P. Kotter and James L. Heskett show that companies with strong adaptive cultures based on shared values outperformed other companies by a significant margin. Over an eleven-year period, the companies that emphasised all stakeholders grew four times faster than companies that did not. They also found that these companies had job creation rates seven times higher, stock prices that grew 12 times faster, and profit performance that was 750 times higher than companies that did not have shared values and adaptive cultures.
Traditionally, intangibles such as culture and values have been difficult to measure and, therefore, have not been included as part of the business manager’s scorecard or the dashboard of key performance indicators.
In 2000, a noted Australian Bank assessed its current values and to begin work on a programme of cultural transformation. Between 1999 and 2004, the level of employee satisfaction rose from 49% to 85%. The shift in values was accompanied by a significant improvement in shareholder value and profitability.
For a free “building the business case checklist” drop us a line here
Voice, the importance of good, clear and optimum communications
When we want to share our feelings, thoughts and ideas with another person we “encode” them into a language, and transmit them by words, and non- verbally through our body language and vocal and facial expressions.
When our ideas are received they are decoded: the person on the receiving end assigns a meaning to the words and thoughts received, and some mental, physical or emotional action is taken.
Communication problems often arise because we have no guarantee that the other person (the listener) will interpret the words, expressions in our voice and face and gestures of our body in the same way we meant them to be understood.
In today’s digital world, online communication is even more challenging due to the absence of non-verbal communication.
No matter whether we are online or off-line, we increase the chances that our message will be accurately and willingly received by the other person if we understand how that person prefers to receive information.
The key to making this process work is the ability to transmit thoughts, ideas and feelings to the listener in a way that maximises the chances of the other person understanding them.
That’s what VOICE is all about.
Learning to Understand and Use your VOICE
We use a universal language that improves self understanding and helps people to communicate and work together more effectively. Through answering just 10 questions we will confirm your natural dominant patterns of behaviour – your VOICE style.
Once you understand your own VOICE style and you learn about the other styles, you will understand how others look at and filter the world and why they behave differently to you.
You will understand:-
- Different thinking styles
- Strengths and limiting patterns of behaviour
- The different ways people like to give and receive information
- How different people have different motivators
This helps you to treat people the way they want to be treated. When this happens, trust, communication and cooperation go up; stress and tension go down.
VOICE’s have four styles.
“From the Myers Briggs to French graphology, I’ve never seen a profiling tool which is as short, fun, and which has, I believe, profound implications for how we work together in this brave new world of the digital world”.
Julie Meyer, CEO of Ariadne Capital (as quoted in her City AM Column)
For a free “VOICE, an overview to better communication” drop us a line
Unconditional Happiness Guarantee
If after the first 30 days you don’t absolutely love the work we are doing together. If you don’t see it as what’s needed to overcome your challenges, and achieve the results you are looking for then you don’t have to continue after 30 days. You will receive a full refund of every penny you paid.